Magento Theme Design: Accessories Shop.
Мagento Theme: stylish & classic glasses.
- Objectives: create a accessories shop theme for Magento eCommerce changing only css
- Product: glasses of famous brands, classic glasses, glasses by recipe, contact lenses.
- Audience: Denmark, men and women, 20-45 years range.
- Languages: Danish
- Currency: Danish Krone
- Product Categories: Recipe glasses (Nye briller), Stylish glasses (Designer), Classic glasses (Klassisk), sunglasses (Solbriller), Contact lenses (Nye glas)
- Banners: large home page banner.
- Main Color: orange.
Design of the old website version
Client`s comments:
With this web service it is possible to get quality glasses online - cutting the expensive high street shops out of the supply chain.
Job description:
- Changing menu look and feel
- Customization layout color scheme (page elements, background)
- Unique banners design
Solution
As a product glasses has following properties:
- Glasses does not have functional differences. They can differ by color, sizes, brand, material (metall, plastic, glass). That is why Short Description of the product will be quite small and Products in Catalog can be displayed vertically.
- Categories list includes 5 items (Nye briller, Designer, Klassisk, Solbriller, Nye glas) and does not expected to be changed. So it is better to use standard horizontal navigation.
- Glasses of one model can be represented with different colors. That is why on a product details page there is a place for color option. Once color is changed - representative image also displayed.
Home Page
Banner. A wide place was required for banner on Magento Shop home page. In order to represent product images with large-scale it was decided to make full page width banner.
Brands. Glasses of famous brands will be represented in the shop (Prada, Vogue, Gucci etc). It was decided to display the block with the list of brands on the home page of the site. Besides of navigation functionality this block represents the standard of the shop.
Products on the home page are of primary importance. In order to emphasize uniqueness and highest quality of products it is better to use horizontal product display - Image on the left, product title plus brand title and short description on the right.
Besides of showing brands list and products it was required to keep a place for advertisement banner on the home page, which the client will use on its will - advertisement, actions, polls. That is why for the home page it is better to use 3-column structure: left column - brands, middle column - products, right column - banner place.
Products Catalog design
Each category will have many products. That is why it is better to keep for category as much place on the page as possible. Moreover, visitor first of all chooses the product by appearance. That is why product description and buttons (Add to cart, More info) are better to be removed, and keep only image and product title.
Thus catalog is built with 2 columns template. Products are displayed vertically.
Product Details page
As was already said, glasses has different material, color and size. That is why each model has several images and options to customize product for any needs.
Also visitor is able to choose type and thickness of lenses. This options can be represented with radio buttons or drop down menues.
Links
- Netbriller.com - coming soon
- Demo version - demo version
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