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Web 2.0

The concept of web 2.0 traditionally includes such technologies as web-services, Ajax and content distribution.

Ajax is a relatively new technology, although its operating principle has been known since 1998. That is asynchronous request of a browser for a server. For a user, it looks the following way: you click a link of the page, and in the browser, only a fragment of the page is renewed.

The second important component, without which web 2.0 cannot be imagined, is service directivity and content distribution.

The third web 2.0 component is accessibility and support of standards. Yet, currently no browser supports all W3C standards to the full extent. Apart from the above-listed factors, web 2.0 model also includes means of personal content publishing, different blogs, wiki and online-diaries, podcasts, and tags.

Web 2.0 is an aspiration to swiftness, interactivity and standardization. This is the user orientation, not the web-site orientation, a possibility of user’s interaction with the content, and not merely presentation of a document to him

Web 2.0 Development
  • Next-generation Portals
  • Rich Internet Applications
  • Composite Applications
  • Software as a Service Applications
  • Enterprise Mash-ups

Since 2004, when the term "Web 2.0" was used for the first time, it has transformed from an IT buzzword into a mainstream trend which affects both individuals and enterprises. Developing software, as well as doing business, in the Web 2.0 era demands from us to adjust to the realities of the new Web.

Web 2.0 is a broad umbrella concept covering a great number of areas ranging from web site design and software architecture to new business models. It combines a wide range of technological and social trends which form the new Internet and a new class of web applications.

Web as a Platform

One of the key principles of Web 2.0 - the Web as a platform - states that now the Web can serve as an operating system. This introduces new benefits for both software vendors and customers and allows building new products and services by bringing desktop functionality capabilities to the web , enhancing and improving existing websites' and applications' functionality and performance.

Rich User Experience and Usability

Simple layout, don't-make-me-think navigation, big fonts and bright titles distinguish Web 2.0 design style and let developers improve the look and feel of websites and user interfaces. But design is not the only thing which ensures the improved usability of Web 2.0 software. The use of AJAX (Asynchronous JavaScript and XML) makes it possible to create rich-client internet applications (RIAs) that are both more interactive and more productive than traditional web apps.


The Web 2.0 era gave rise to a new term in web development - mash-up, also referred to as a composite, or hybrid, web application or page. A constantly growing number of web sites are releasing XML feeds (such as RSS or Atom) and APIs which enables developers to mix and match them to create entirely new, unique and innovative services based on third-parties' data.

Architecture of Participation

The most popular Web 2.0 projects confirm the fact that the easiest way to make your customers your product's evangelists is to let them participate in its creation and development. "The architecture of participation", which lies at the core of YouTube, Wikipedia, Digg and many other successful Web 2.0 websites, enables them to not only get millions of visitors daily, but also to put to good use the "collective intelligence" effect developing a rich pool of valuable data generated by users themselves.

Perpetual Beta

Web 2.0 software is shifting from software packages to ongoing services that are always on and at the same time are being constantly refined and improved. This introduces a new approach to updates and enhancements that can be delivered monthly, weekly or even daily without interrupting web system operation. In "the perpetual beta" model the users are co-developers and real-world testers of applications, since software vendors now can gather their feedback and thus produce the service which always meets current customers' needs and preferences.